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David Hyland
David Hyland

Too much time thinking golf business, not enough playing it. Writing from Ireland.

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What happens when a golf brand makes it into retail?

Sep 18, 2026

Plus: The PGA Tour eligibility rules, WTA's 'Super Bowl' ambition, and Fever's $5.2bn bet on live experiences

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Who should get inside the ropes? What tennis can teach golf about creators

Sep 11, 2026

Plus: LIV’s bankruptcy, TMRW’s $1bn valuation and the Hyrox opportunity

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Golf won the awareness battle for women, retention is the next test

Sep 4, 2026

Plus: LIV filing for bankruptcy, WTGL media agreement, and college golf gets NIL investment

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Hally Leadbetter wanted a healthy snack for golf. It didn't exist, so she made one.

Aug 28, 2026

Exclusive: Interview with Hally on building new golf snack brand BUNCHIES

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Why the T-Mobile and USGA partnership is a masterclass in modern sponsorship

Aug 21, 2026

Exclusive: T-Mobile's Mike Gendreau on turning a golf sponsorship into critical infrastructure

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How golf's most overlooked customer became a founding advantage

Aug 14, 2026

Exclusive: Interview with Buena Gente founder Jonathan Madera on building golf's first Latino lifestyle brand

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Why Headlight's $22m RepSpark bet isn't really about the money

Aug 7, 2026

Plus: The debt behind LIV's new lifeline, Topgolf's 10 million golfer pledge, and Callaway's tariff turnaround

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Why the PGA of America bet on golf retail's missing infrastructure

Jul 31, 2026

Exclusive: Meghann Butcher, founder of RepSpark, on the platform's strategic alignment with PGA

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What Gleezy Dogs can teach you about entering a market

Jul 24, 2026

Plus: Asian Tour realigns with the PGA and DP World Tours, Stripe becomes a Ryder Cup Worldwide Partner and Blitzer adds MyGolfSpy to his golf portfolio

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When meaning becomes a competitive strategy

Jul 17, 2026

Plus: The R&A holds the line on prize money, a first Open outside the UK, and Golf Channel's creator bet

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How golfers buy now, from first scroll to checkout

Jul 10, 2026

Plus: LIV Golf preps for layoffs, Versant buys Full Swing for $530M, and Noteefy consolidates golf's operator stack

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The commercial strategy behind the PGA Tour's restructure

Jul 3, 2026

Plus: ESPN's FedExCup deal, Sony repositions on Champions, and the lesson in Wimbledon's £64m purse

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Why Old Tom Capital is backing golf's off-course economy

Jun 26, 2026

Exclusive: Co-founder Evan Roosevelt on simulator growth, distribution alpha and a 50-million-person bet

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Who owns the audience? The question reshaping sports sponsorship

Jun 19, 2026

Plus: The USGA delays the rollback to 2030, Escalante's Irish acquisition, and Rocket exits the Tour

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What every golf brand can learn from Manors

Jun 12, 2026

Exclusive: Co-founder Luke Davies on reinvention, building a creative engine and what comes next

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Golf's hidden management academy

Jun 5, 2026

Plus: LPL makes golf its first sports partnership, Sentry moves its title, and the Bernabéu gets a new game

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They built the audience. Now someone has to build the business.

May 29, 2026

Exclusive: Steve Strand on why YouTube golf needs broadcast economics and how Source Golf is building them

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Inside LIV Golf's fight for survival

May 22, 2026

Plus: The asterisk on golf's ratings spike, Palantir's warning to course tech, and TaylorMade goes biennial

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Inside the caddie economy

May 15, 2026

Plus: Korea's biggest golf operator hits the market, the PGA Tour opens up its content rules, and GolfPass Travel goes live

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The business of being Nelly Korda

May 8, 2026

Plus: In this months Founder's Diary, Jared Doerfler shares his strategy behind Hanna Golf's limited drops.

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McLaren Golf launched this week. But can it win fitting bays?

May 1, 2026

Plus: PIF pulls the plug, Sentry eyes Torrey Pines, record Women's Open purse.

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22 million new golfers: inside the R&A's most ambitious plan yet

Apr 24, 2026

Plus: Has the Ryder Cup priced out its own fans?, restructuring moves at PGA Tour and PE's big bet on golf membership

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The clock is ticking on Rory McIlroy's Nike contract

Apr 17, 2026

Plus: LIV Golf's future remains undecided, golf's $558 million pay packet and the Masters delivers golf's biggest TV audience

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Why the Masters is the greatest brand in sport

Apr 10, 2026

Plus: In our second Founder's Diary, Jared Doerfler shares the challenges of bringing new products to market

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Golf is changing at the top

Mar 27, 2026

The R&A's six-year consulting deal signals something bigger than a sponsorship

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