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McLaren Golf launched this week. But can it win fitting bays?

May 1, 2026

Plus: PIF pulls the plug, Sentry eyes Torrey Pines, record Women's Open purse.

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22 million new golfers: inside the R&A's most ambitious plan yet

Apr 24, 2026

Plus: Has the Ryder Cup priced out its own fans?, restructuring moves at PGA Tour and PE's big bet on golf membership

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The clock is ticking on Rory McIlroy's Nike contract

Apr 17, 2026

Plus: LIV Golf's future remains undecided, golf's $558 million pay packet and the Masters delivers golf's biggest TV audience

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Why the Masters is the greatest brand in sport

Apr 10, 2026

Plus: In our second Founder's Diary, Jared Doerfler shares the challenges of bringing new products to market

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Golf is changing at the top

Mar 27, 2026

The R&A's six-year consulting deal signals something bigger than a sponsorship

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The algorithm is running your golf club

Mar 20, 2026

Inside the technology shift changing how courses operate, compete, and get valued

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The logo on the tour bag used to be enough

Mar 13, 2026

Why creative direction is becoming one of golf's most valuable commercial assets

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How does Titleist keep winning without making noise?

Mar 6, 2026

Plus: In our first Founder's Diary, Jared Doerfler shares what it really takes to build a putter company from scratch

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The one equity move that bought marketing, content production, and audience reach - all at once

Feb 27, 2026

Exclusive: Travis Miller on relaunching legacy brand Northwestern Golf

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The price of freedom in professional golf

Feb 20, 2026

Koepka returned. DeChambeau leveraged YouTube. Kim won Adelaide. Golf's power structure will never look the same

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